Services and fees
Everything you need, plus the things we have decided you need.
Our rate card is a conversation starter. The conversation ends higher.
How we price
Transparent, outcome-led pricing designed around your objectives.
We charge what we think you can bear, then add the car.
Fees are quoted excluding VAT, travel, thinking time, waiting time, and the time Malcom spends being right.
The disciplines
Six services. One idea. Several invoices.
Open any discipline for the version we put in the deck, and the version that happens.
01Strategy
+
In the deck
A rigorous interrogation of category, culture and consumer, distilled into a single galvanising territory.
In the room
Perry reads the first page of your brief in the car, decides it is the wrong brief, and writes a better one on the way in. You are then charged for the rewrite and, separately, for being told about it.
Fee
£48,000 per day. Half days are £48,000.
02Creative
+
In the deck
A bold, culturally fluent platform with the elasticity to live across every channel for a decade.
In the room
One idea. No second option, because second options are for agencies that doubt themselves. If you reject it, we present it again in a different typeface and call it a new route.
Fee
£62,000 per idea. The second showing of the same idea is £62,000.
03Insight and planning
+
In the deck
Proprietary research methodology combining quantitative rigour with deep ethnographic immersion.
In the room
We ask some old friends what they reckon, run it past Malcom's notebook, then set the result in a serif on a black slide. Sample size is a matter for the appendix, and there is no appendix.
Fee
£31,500 per reckon. Immersion trips to Lisbon are recharged at cost.
04Production
+
In the deck
End to end delivery managed by an integrated team of specialist producers.
In the room
We know a bloke. He is very good. He is also very busy, so we will use the other bloke, who is cheaper, and keep the difference as an integration fee.
Fee
Cost, plus thirty-five per cent, plus a handling charge for applying the thirty-five per cent.
05Post-rationalisation
+
In the deck
Strategic coherence mapping, ensuring every execution ladders back to the core idea.
In the room
Making the idea we already had fit the brief you actually sent. Our fastest growing division and the only one that is profitable. Available retrospectively up to four years after the campaign has run.
Fee
Bundled, which is to say already in the number you agreed.
06Keynote speaking
+
In the deck
Thought leadership from one of the industry's most recognised voices.
In the room
Perry will speak at your conference about the future of the industry for forty minutes, thirty-four of which concern a campaign he worked on in 2009. He requires a green room, a lectern he can lean on, and a chair that turns.
Fee
£18,000, the car, and the chair.
Retainers
Three ways to stop asking what it costs.
All tiers include access to our thinking, which is to say access to Perry and Dilla's opinions, which they have regardless.
Access
- Two calls a month
- One of them is rescheduled
- Named account lead, unnamed account team
- Invitation to The Bigheads, at cost
Partner
- Everything in Access, said louder
- Malcom attends in person, twice
- Quarterly immersion day, Lisbon
- Right to say you work with us
- We say it first, and more often
Legacy
- You stop asking what it costs
- We stop explaining
- Perry attends your board, uninvited
- Your logo appears in our deck forever
Recharges
The small items that make the big invoice.
Itemised quarterly, in a font small enough to discourage questions.
Biscuits
The good ones, for pitches. The others for status calls.
Perry's car
Door to door, including the part where he is already going that way.
Thinking time
Time spent thinking about your brand while doing other things.
Awards entries
Your work, our name, your money, our shelf.
Out of hours
Anything before ten or after four.
Being told no
Applied when feedback exceeds two rounds.
Recharges are not negotiable, but they are discussable, at £410 an hour.
Sector experience
We have worked in your sector. We cannot say which. But we have.
Confidentiality prevents us naming the brands, the work, the results, or the years. It does not prevent us charging for the experience.